OBJECTIVE
Design a web-based editor that allows an Artist to manage their presence on Amazon Music. The artists can add, remove and manage songs and albums, sell merchandise, add lyrics etc.
COMPETITVE ANALYSIS
Direct Competitors
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Spotify
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Apple music
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Gaana
Platforms with web-based editors
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YouTube: creators upload, manage and track their presence
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Wix: Highly personalised by contributors
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Facebook Pages: Some what personalised, rigid.
User study
Our user is Adele, and we will understand this project's requirements from her perspective.
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I tried to learn more about Adele through her personal websites and social media presence.
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She creates music (singles, albums and collaborations)
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Performs concerts and attends events
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Owns a brand and sells merchandise
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Give back to society through fundraisers/ supporting a cause
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A non-artist life that she sometimes shares about
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Has a social media presence
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Has a huge FOLLOWING
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Attends news and Award shows
“I want a platform where I can manage and track my presence at my own convenience.”
Adeles Goals:
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Upload music/albums and manage them whenever she wants
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Track statistics and engage
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Attract Audience and make their listening experience better
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Adele is..
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Busy: They have a packed schedule with several things to do in a day.
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Wants to present their best self to the audience
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Wants to promote their music